BLVND is a curated e-commerce storefront focused on elevated streetwear and lifestyle apparel. The goal was to create a sleek, modern online shopping experience that felt high-end but approachable — blending clean visuals, smooth UX, and operational efficiency.

I led the project from concept to execution, handling UX design, visual branding, and full development. The site was designed in Figma, then built using Shopify, with custom theming and integrations for fulfillment and payments. I connected Printify to manage on-demand production and Stripe for secure checkout.

The experience was built to feel editorial and effortless — from product pages and dropdown menus to cart flow and mobile performance. I also built reusable templates and sections, making it easy to update collections, run drops, and manage inventory without external dev help.

To optimize visibility and performance post-launch, I implemented basic SEO and set up Google Analytics to track traffic and conversions.

The result is a storefront that looks polished on the surface and runs smoothly behind the scenes — ready to grow with the brand as it scales.